What To Do About Low Click - Low Sale Keywords [AMZ PPC # 135]

Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we accumulate “ACOS Jumpers.”

This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with two different strategies depending on whether we’re comfortable or uncomfortable with that keyword’s spend.

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Friendly disclaimer: We experienced technical difficulties in the making of this episode. We appreciate your patience and understanding of its quality. Thank you.

Highlights

• 0:00 Intro
• 2:55 Updates on broad match in Sponsored Brands
• 5:56 What to do with low click, low sale keywords
• 9:00 What are “ACOS Jumpers?”
• 9:52 What qualifies as low-click?
• 12:12 How to determine whether to raise or lower bids
• 15:50 What to do if comfortable with current ACOS
• 21:44 Appropriate bid bumps
• 29:43 What to do if not comfortable with ACOS
• 42:50 Summary and overview of tips
• 44:30 Outro

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Resources & Links

• Where to find Elizabeth
• Ep 118 - 5 Hidden Amazon PPC Ratios
• Prosper Show - Las Vegas 2021 Amazon PPC Event
• Ep 117 - Is Exact Match Always Best?
• Ep 106 - How Keyword Dumping Ruins Your Amazon PPC Campaigns
• Never miss the latest in Amazon PPC tips and best practices.
• Where to find every episode of The PPC Den, including show notes
• Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker