Ep 089: Joe Borstein of LexFusion and Basha Rubin of Priori Legal on Turbocharging Tech Adoption

In this exclusive LawNext interview recorded in advance of the Oct. 1, 2020, launch of LexFusion, we get a first look at the new company from guests Joe Borstein, a legal industry veteran and one of LexFusion’s two cofounders, and Basha Rubin, the cofounder and CEO of Priori Legal, the legal talent company that is one of the initial participants in the LexFusion collaborative. 

LexFusion’s mission is to turbocharge the adoption and use of technology within corporate legal departments and large law firms by changing the paradigm for how technology is purchased. The company will serve as the go-to-market representative of a collaborative, hand-picked group of best-in-breed legal technology companies, each providing a distinct category of technology. 

The overarching goal is to rescue general counsel and firm partners from the endless and overwhelming stream of cold calls they receive and offer an alternative based on trusted relationships and trusted products. 

In this episode of LawNext, Borstein describes the purpose and vision of LexFusion, and Rubin explains why her company chose to participate. 

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