Download - The Business of Fun--Johannes Wohlert

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Dave Wakeman's The Business of Fun Podcast

Business:Management & Marketing

The Business of Fun--Johannes Wohlert

2018-06-06

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My guest today is Johannes Wohlert.

He is in charge of marketing for the Swedish Basketball Association.

I wanted to have Johannes on to discuss growing a sport from the grassroots level, fighting the discounting mindset, and using social media to build a fan base.

You can follow Johannes on Twitter.

You can connect with him on LinkedIn.

To learn more about the Swedish Basketball Association, visit their website.