Dave Wakeman's The Business of Fun Podcast
Business:Management & Marketing
Today's episode is with VP of Commercial Activity for Activity Stream, Martin Gammeltoft.
Martin came on the podcast to discuss using Artificial Intelligence and Big Data in a way that creates impact and drives revenue for theatres, sports teams, and other organizations that are better trying to understand their consumers.
In this episode, we cover:
* Why technology has evolved to allow anyone to use AI to make better decisions.
* How you can get started with data or AI.
* Why using AI isn't a vanity thing, but a real opportunity to create high impact moments.
* Where the technology is now and how it enables you to use "Target Spotting" as a way to better know all of your customers.
You can follow Martin on Twitter.
You can also find a YouTube video describing what Activity Stream is up to.
As always, email me with your feedback dave@davewakeman.com
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