The Cash-Based Practice Podcast
Business:Management & Marketing
CBP 41: Bar-Side Chat with Paul Gough - Systems to Scale Your Cash Practice and Keys to Hiring and Training Staff
Two cash-based practice owners walk into a bar …
And in this podcast episode you get to hear their conversation about hiring and training cash-practice staff and filling their schedules with private-pay patients.
I just recently gave a presentation at the Referral Ignition conference and it was an awesome experience. My presentation went very well but the biggest highlight for me was meeting the other practice owners, a number of whom were my podcast listeners and eBook readers.
One of the many people I got to finally meet in person was Paul Gough from my podcast episodes 36 and 37. One afternoon, we found ourselves at the hotel bar watching football and I decided to record our conversation.
As I’ve been mentioning this year, I’ll soon be expanding my practice and this was a great opportunity to pick the brain of someone who has grown his cash-based practice to 4 busy clinics.
In this episode, Paul gives us really creative ways to search for staff without paying a huge percentage of salary to a recruiter/staffing agency, the technology and systems he uses for training staff and making his practice scalable, how he actually hires new grads in his cash-practice, and much more (full list below).
You’ll hear me mention Paul’s program, which I’ll be starting soon (as a student/attendee!). To clarify, I and a handful of other practice owners will participate in his 6-week New Patient Accelerator Program that begins on Tuesday November 3rd
I am so pumped to be a part of this program and if you really want to grow your referrals and have packed PT schedules (and/or add more staff) … join me! Let’s go through this course together and charge into 2016 with huge momentum! (Note: Paul will be doing this program in the future too, so if this one is sold out, you can certainly join a future program.)
We’ll be in a small group going through the 6 weekly trainings, interacting and collaborating via a private Facebook page, and holding each other accountable to ensure implementation and results.
Okay, back to today’s episode …
In this episode, you’ll learn about:
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