This episode is an interview of Tracy Sher, MPT, CSCS who started a cash-based private practice 2 ½ years ago in the Pelvic Health niche. Within one month of starting out, she was already “too busy to market” her practice. This interview covers a wide variety of topics that are applicable to anyone interested in starting of transitioning to a private-pay practice.
In this episode, you’ll learn about:
- Pricing advice for those starting a cash practice.
- How she varies her schedule based on patient complexity.
- How she and her assistant have created a mobile/virtual office.
- How she was able to find a good office assistant, and a handy trick for sifting through loads of online job listing responses.
- Why she felt a cash-based practice would be viable for her and in her area.
- The things she learned from her first experience employing another PT, and what she will do differently next time.
- Her biggest challenges as she started out, and her biggest ongoing challenges.
- Her plans for future marketing as she brings in more staff.
- How she speaks with physicians about her cash-based model, and how she gets them to refer patients anyhow.
- What she learned from attempting to verify benefits for private-pay patients.
- Two brilliant pieces of parting advice for those interested in starting their own practice or transitioning to a cash-based model.
Resources and Links mentioned in this episode:
- Schedulicity – scheduling system
- Nextiva – Voice Over Internet system
- SherPelvic.com – her clinic’s website
- PelvicGuru Facebook Group
Click Here to learn how to start your own Cash-Based Practice
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