Today I speak with Danny Matta DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD. His cash-based PT practice within a CrossFit gym is less than a year old but already going strong. Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed with cash-based wisdom applicable to all practice locations. Enjoy!
In this episode, you’ll learn about:
- Why he decided to start a cash-pay practice (even with two very young children at the time)
- His advice for choosing the right type of gym for you and your practice style
- Negotiations and tactics he used to create a win-win with the gym owner and get some free rent
- How to “get your foot in the door” with gym owners, even if they already rent space to other healthcare practitioners
- A clever way to get in front of loads of potential patients, even at gyms other than the one you rent from
- What he teaches to Crossfit coaches and tactical military units and how you can use it for your own patients
- How he uses video and blogs to generate new business
- How he is able to shoot high quality videos quickly and edit them in less than a minute
- His social media marketing strategy and how he uses cheap Facebook “post boosting” to generate new patients for his practice
- Some of the best advice he ever received from his business-minded Clinical Instructor in PT school
- The business books he most recommends
Resources and Links mentioned in this episode:
- The Cash-Based Practice eBook
- MobilityWOD (go to “Seminars” to learn about courses near you)
- Danny’s video on how to use a “Voodoo Band” … and you can buy one here
- Front Desk practice mgmt and scheduling software
- Athlete’s Potential – Danny’s clinic website
- Podcasts Danny Likes:
- The Fitpreneurs
- Barbell Business
- Audible.com – Listen to books on the go
- Books he recommends:
- The Go Giver
- Book Yourself Solid
- To Sell is Human
- How to Win Friends and Influence People
- The War of Art
- Tribes
- The Charisma Myth
- The E-Myth – Chiropractor
Connect with Danny: Twitter, Instagram, and Athlete’s Potential Facebook Page
Let us know if you enjoyed the show:
[Click to Tweet] Thank you @DannyMattaPT for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter
Click Here to learn how to start your own Cash-Based Practice