EP 64: Michelle Mazur Drops Truth Bombs on Messaging, Copywriting, and Bro Marketing

How’s your messaging?

 

If you’re struggling with marketing your business and every time you sit down to write copy–any copy–feels like an epic slog because you don’t know what to say, you’ve got a messaging issue.

 

Everyone wants their marketing to connect with their audience, but if you’re unsure of what to say or not say, or you’re winging it every time, the problem isn’t your copy, it’s that you don’t know what your message is.

 

Distilling what you do into a consistent, clear, impactful message that is reflected in every piece of marketing you produce isn’t easy, but it will make your life–or the lives of anyone you hire for marketing help–easier once you figure it out.

 

To help us get there, I have the Communication Rebel herself, badass business owner Michelle Mazur.

 

Michelle works with brilliant business owners who are shaking things up, but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message.

 

She's the author of the 3 Word Rebellion and has been featured in Fast Company, Entrepreneur, and Inc. Michelle knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.

 

We chat about the problem with bro marketing, lament about the prevalence of online courses from people who did something once and Michelle helps clarify the difference between messaging and copywriting.

 

Tune into this episode to hear:

• Why crafting solid, thoughtful messaging lets you leave behind manipulative “bro marketing” tactics
• How consistency and staying on message allows you to bring nuance and simplicity to your marketing
• How consistency builds the authority and trust that makes you an expert, not an influencer
• Why marketers and copywriters are not there to craft your message, but how having the right outside help can give you the distance to get clear on your messaging

 

Learn more about Michelle:

• Communication Rebel
  
• 3 Word Rebellion: Create a One-of-a-Kind Message That Grows Your Business Into a Movement
  
• Instagram: @DrMichelleMazur
  
• Connect with Michelle on LinkedIn
  
• Duped: the Dark Side of Online Business Podcast
  
• Rebel Uprising Podcast: What’s the Difference Between Messaging, Marketing and Copy?
  
• Three Word Rebellion
  

 

Learn more about Pia:

• No BS Agency Owners Free Facebook Group
  
• The Show Your Business Who's Boss Crash Course
  
• Start reading the first chapter of my book
  
• Piasilva.com