The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
What To Do When Diagnosing ACOS Increase [Badger Bite # 18]
A common question from listeners is “why did my ACOS spike?” In this quick episode, Michael offers four action steps for discovering why ACOS increased. Follow these steps to become an advanced Amazon PPC-er.
Until next time, stay badgery!
Highlights:
0:00 How to diagnose causes of ACOS increase
1:10 Pro tip: bulk file back-ups
2:16 What NOT to do when diagnosing ACOS increase
3:30 1st step: Dig deeper
4:25 2nd step: Do time comparisons
6:00 Pro tip: single ad group campaigns
7:30 3d step: Ask more advanced questions
9:00 4th step: Take time to plan
10:05 Outro
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Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
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