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The Brü Lab

The Brü Lab

Arts:Food

Episode 024 | Light vs. Dark: The Impact Of Visual Cues On Perception Of Beer w/ Dr. Felipe Reinoso Carvalho

Episode 024 | Light vs. Dark: The Impact Of Visual Cues On Perception Of Beer w/ Dr. Felipe Reinoso Carvalho

2021-08-04
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Dr. Felipe Reinoso Carvalho from Universidad de los Andes School of Management joins Cade in the lab to discuss an experiment he performed looking at how the color of beer influences consumer preferences and perceptions. 

The Brü Lab is brought to you by Imperial Yeast who provide brewers with the most viable and fresh yeast on the market. Learn more about what Imperial Yeast has to offer at ImperialYeast.com today.

| Read More |

Dark vs. light drinks: The influence of visual appearance on the consumer’s experience of beer

Impact of Expectation on Perception xBmt

Impact Appearance Has On Perception of Beer xBmt

view more

More Episodes

Episode 017 | Monitoring Enzyme Activity During The Mash w/ Dr. ‪Raimon Parés Viader
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Episode 016 | Wild Yeast Contaminations w/ Ronja Eerikäinen
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Episode 015 | Barrel Microbiome and Mycobiome with Dr. Avi Shayevitz
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Episode 014 | The Celiac Response to Gluten In Beer w/ Dr. Laura Allred
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Episode 013 | Expanding Your Yeast Library w/ Dr. Maria Moutsoglou
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Episode 012 | Using Hops To Carbonate Beer w/ Dr. Luke Chadwick
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Episode 011 | Brewing With CO2 Hop Extract w/ Dr. Marshall Ligare
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Episode 010 | Unconventional Yeast Strains w/ Dr. Brian Gibson
2021-04-21
Episode 009 | Oxygenation In High Gravity Brewing w/ Dr. Luis Castro
2021-04-14
Episode 008 | The Freshening Power Of Hops w/ Jake Kirkendall
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Episode 007 | Using Hop Extracts To Reduce Bacteria Biofouling in Beer Serving Lines w/ Cameron Selna
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Episode 006 | Exploring Novel Hybrid Yeast Strains w/ Dr. Matt Winans
2021-03-24
Episode 005 | Hop Degradation After Extended Storage w/ Carlos Silva Ferreira
2021-03-17
Episode 004 | Malt Metabolomics w/ Harmonie Bettenhausen
2021-03-10
Episode 003 | Lactic Acid Producing Yeast w/ Dr. Matt Farber
2021-03-03
Episode 002 | Comparing Mash Methods w/ Dr. Glen Flox
2021-02-24
Episode 001 | Diminishing Returns Of Heavy Dry Hopping w/ Dr. Tom Shellhammer
2021-02-17
Episode 000 | Introducing The Brü Lab
2020-12-28
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