053 - Weapons of Influence - Liking

Go to https://www.procurementzen.com/050 to win a copy of CIaldini's masterpiece

This is part 5 of the series about Cialdini's weapons of influence. Our topic for this episode is liking, one of the most relevant human feelings.

Part 1 https://www.youtube.com/watch?v=k_NOu5AjtHo

Part 2: https://youtu.be/NkCGSW7P8ls

Part 3: https://www.youtube.com/watch?v=bxJ-rbxiUM8

Part 4: https://www.youtube.com/watch?v=nm-xy2_LXgE

The episode where I cover Cialdini's book and a lot of others can be found here: https://procurementzen.com/negotiation/best-books/

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