Episode 98: The One Exercise Every Enrollment Marketer Should Do When Creating Their Comm Flows

Communication flows are the bread and butter of student recruitment in higher ed — and yet, admissions and marketing professionals alike struggle to make them compelling and differentiated. 

On this week’s episode of The Enrollify Podcast, Zach sits down with Bryson Purcell, an Assistant Director of Admissions at Lock Haven University, and the Co-Founder of SuccessU (a student coaching service), to discuss the importance of designing a communications strategy focused on parents that acts in parallel with the drip sequences focused on prospective students. 

Bryson shares specific strategies and tactics that he has used over the tenure of his career to increase response rates, boost prospect engagement, and ultimately convince students and their families to enroll. 

You can learn more about Bryson and SuccessU by connecting with him on LinkedIn or at  www.successucoach.com.

Learn more about this episode and about our sponsors in our show notes.

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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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