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The Cash-Based Practice Podcast

The Cash-Based Practice Podcast

Business:Management & Marketing

CBP 171: The data on how  PT private practices actually held up during 2020 and what’s on the horizon —with Heidi Jannenga of WebPT

CBP 171: The data on how PT private practices actually held up during 2020 and what’s on the horizon —with Heidi Jannenga of WebPT

2021-08-05
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Ever wonder how badly the pandemic and 2020 really was for the average PT private practice? Or what practice owners and practitioners did to get through it, and how they’re doing now? Well, Heidi Jennenga, founder of WebPT, recently released the 5th annual State of Rehab Therapy report with over 7000 respondents to tell us exactly that and so much more…  

In their report and this podcast episode, you’ll not only learn the above, you’ll also learn about a profound shift in business models and the accelerated push to add cash-based services in over half of PT practices out there.

But first, Heidi’s backstory as a PT-turned-entrepreneur and CEO of a major company was something I couldn’t pass up asking about...

During college, Heidi Jannenga suffered a serious knee injury that made it impossible for her to continue participating in sports. She was referred for physical therapy, and as a result, was able to heal and return to her former athletic performance level. She found the prospect of being able to help other athletes in the same way fascinating, so she changed her major from pre-med to PT. 

Eventually, Heidi became Clinic Director for a top-tier sports medicine clinic. She noticed the clinic was wasting a huge amount of time on dictation documentation, so she tried to find a solution that could make this task simpler—but none existed. Recognizing the enormous value such a tool would have for the practice, she partnered with a software engineer, and together, they created one. Once it became apparent there was a genuine market demand for their new software, they formally launched WebPT in 2008. 

In this interview, Heidi explains how she’s grown WebPT into the most-popular EMR in the field of physical therapy… and of course also walks us through some of the findings from this year’s “State of Rehab Therapy” report, which investigated what’s been going on in the field throughout the past year and what tactics enabled practices to flourish despite the extremely difficult conditions created by the pandemic.

USEFUL INFORMATION:

Check out our Masterclass: How to Generate New and Return Patients via Email in Just 15 Minutes a Week

view more

More Episodes

CBP 149: Integrative pain care techniques - Results people will go OON for—with Joe Tatta
2021-01-28
CBP 148: Plugging Profit Leaks Throughout the Patient Lifecycle
2021-01-21
CBP 147: 2020 Year in Review and How to Recession-Proof Your Practice in 2021
2021-01-14
CBP 146: How to build online communities that generate conversions—with Jessica Campos
2020-12-17
CBP 145: Key performance indicators to track for a cash-based practice
2020-12-10
CBP 144: Cash-Based Physical Therapy for a Yoga Niche—with Jaimie Perkunas
2020-12-03
CBP 143: Is your mindset helping or hindering your cash-based practice?
2020-11-19
CBP 142: Escaping Insurance Insanity through a Direct Primary Care Practice—with Dr. Michael Kim
2020-11-12
CBP 141: How to find the right candidates for your cash-based practice
2020-10-29
CBP 140: How to use an email newsletter to bring in new cash-pay business for your practice
2020-10-22
CBP 139: A marketing magician’s tricks to turn prospects into patients—with Dave Dee
2020-10-15
CBP 138: How to cultivate physician referrals for your cash-based practice
2020-10-08
CBP 137: How to set up your cash-based practice for exceptional growth—Gene Shirokobrod
2020-10-01
CBP 136: Escaping a Broken System through Cash-Based Functional Medicine—with Dr. Morgan Camp
2020-09-24
CBP 135: Compensation strategies that grow a winning cash-based practice team
2020-09-17
CBP 134: The keys to patient-producing webinars for private practice—with Jordan Mather
2020-09-10
CBP 133: How My Cash-Based Practice Actually Thrived in 2020
2020-09-03
CBP 132: Finding Fulfillment and a Fully Booked Schedule in a Cash-Based Practice—with Valerie Schwalbe
2020-08-27
CBP 131: How to successfully target a niche with cash-based physical therapy services
2020-08-20
CBP 130: Killer tech that will make any cash-based practice stand out—with Scott Waddell
2020-08-13
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