Understanding declared data with Jebbit

On this episode, we're joined by Tom Coburn, CEO and cofounder of Jebbit - a tech platform that envisions a future of total data transparency between brands and consumers

Tom enlightens us on the different types of data, how to use them, and debunks a controversial myth that collecting more data up-front will hurt conversion rates. His insight into the site visitor to customer conversion path is one that all DTC brands should take into account.