117) #ExponentialInsights: Why You’ve Been Overlooking the Female Financial Market

It was only a 1988 bill that allowed women not to have a male signature for their business loan. Women just haven’t had the same generational runway that men have had, especially when it comes to business and finance.

In this episode, I interview Brian Harris, Executive Creative Director at Bradley and Montgomery, about growing a niche market and improving our marketing messaging to women.

Brian talks with me about:

- The size and nature of the perceived financial gap

- How FinTech has fostered an attitude of empathy

- Representation: showing a 27-year-old woman shopping for a home

- Being where your growth market is

Internalizing your goal of understanding what you’re saying to women

Related Episodes

- Ep. 71 w/ Jeffrey Kendall

- Ep. 105 w/ Jennifer Beeston

- Ep. 111 w/ James Robert Lay

https://www.digitalgrowth.com/podcast/banks-and-credit-unions-consumer-marketing-niche- Ep. 115 w/ James Robert Lay

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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