64: Tami Simon on Starting Her Publishing Company With a Tape Recorder and a Mission to Spread Spiritual Wisdom

Today’s guest, Tami Simon, founded Sounds True at the age of 22 with a dream and a tape recorder. Though she had no experience running a business and only a vague idea of what she wanted the company to be, Tami had her guiding principle strongly in place: to disseminate spiritual wisdom. 

Over its 36-year history, Sounds True has grown into a multimedia publisher that has produced over 6,000 titles, including Light Watkins’ Knowing Where to Look, has been included twice in the Inc. 500 list of the fastest-growing companies, and is North America’s leading publisher of spoken-word spiritual teachings.

Partnering with the leading spiritual teachers of our time, including Eckhart Tolle, Michael, Beckwith and Wim Hof, Sounds True now has a successful book publishing program and has scaled to produce events, certification programs, and transformational online learning experiences. Tami hosts the popular Sounds True podcast, Insights at the Edge, which has now been downloaded more than 20 million times. She is also the founder of the Sounds True Foundation, which is dedicated to bringing spiritual education to people who would otherwise not have access.

In today’s episode, Tami shares how she discovered her love for audio journalism, the prayer that came to her during a rebirthing session that set the course for her work with Sounds True, and how "disseminate spiritual wisdom” became her code words and guiding principle. 

We also touch on the existential concepts Tami engaged with as a child, the sequence of events following the death of her father that led to her starting Sounds True, and how she became attuned to the “sound of truth,” as well as why she is so passionate about conscious capitalism and changing the landscape of the work environment. 

Tune in today for all this and more!

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