The Art Of The £100k Open Day

This week, Brad discusses the £100k Open Day - how they work, what they can do for your business, as well as the many lessons Brad has learned through his experience in staging these invaluable events.

KEY TAKEAWAYS

• When putting together your roster of attendees, you can never count upon them actually showing up unless they have some skin the game, such as having paid a deposit.
• The entry process for signing up for events such as these, should contain some kind of commitment. This filters out the people who are unlikely to attend, or whose interest is minimal.
• When you market your business to an audience, it's not about quantity. It's about finding the audience who truly care, so that when you have an offer or event, you get a far higher return in terms of interest.
• It's crucial to get your staff and team on board with what the goals and objectives of the event are. If your goal is revenue, then make sure they are all attuned to this goal.

BEST MOMENTS

'It doesn't matter how many people have booked in, if nobody has paid a deposit'

'There's no point in massaging your ego'

'I want each of those monthly open days to be £100,000 revenue-generating events'

'Talk about money. Be open'

VALUABLE RESOURCES

The Dental Business Podcast

ABOUT THE HOST

Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.

Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.

In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.

He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK.

Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.

CONTACT METHOD

Brad Thornton Instagram

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brad@bradthedentist.com