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Art of Procurement

Art of Procurement

Business:Management

408: Taking Control of Procurement’s Brand w/ Steve Wills

408: Taking Control of Procurement’s Brand w/ Steve Wills

2021-08-16
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Procurement professionals are always plagued by the fact that no one seems to understand what we do. While this is often blamed on language barriers and the fact that procurement is always evolving, at the end of the day it comes down to one harsh reality - procurement does not have a well-established, recognisable brand.

Steve Wills is the Founder and Managing Director of Procurement Central, a specialist training provider based in the UK. Steve formerly served as the Procurement Advisor to the 2012 London Olympic Games’ organizing committee. He has extensive business experience with blue chip organizations and has worked with leaders in industry and commerce as a CPO to transform complex procurement functions.

 In this conversation, Steve and Host Philip Ideson discuss procurement’s brand and how function is positioned strategically. This is a topic that is central to procurement executives and leaders, and will only become more so as procurement pushes to change how they are perceived internally and externally.

Steve provides the following thoughts and examples to make the case that procurement should purposefully invest in their brand:

  • Whether procurement’s brand should be across the professional community or defined specifically within each company
  • The lasting damage that can be done when procurement prioritizes short term goals and objectives over their longer term vision
  • The difference it can make when the CEO or executive team ‘gets’ what procurement can do and why they are so valuable on the journey to organizational success
view more

More Episodes

591: Rethink, Reflect, Reexamine: Strengthening Global Procurement Operating Models w/ Jake Taylor
2023-05-15
590: Procurement 6 | May 12th, 2023
2023-05-12
589: Making the Pivot to High-Impact Procurement w/ Chris Riley
2023-05-08
588: Procurement 6 | May 5th, 2023
2023-05-05
587: [BONUS] An AOP Rebrand 8 Years in the Making w/ Philip Ideson and Kelly Barner
2023-05-02
586: Benchmarking Supplier Diversity to Drive Performance w/ Aylin Basom and Lois Eichacker
2023-05-01
585: Procurement 6 | April 28th, 2023
2023-04-28
584: Enlisting Procurement in the Fight to Eradicate Modern Day Slavery w/ Tim Nelson
2023-04-24
583: Procurement 6 | April 21st, 2023
2023-04-21
582: Business Resilience for Short Term Agility and Long Term Growth w/ Yatin Anand and MVK
2023-04-17
581: Procurement 6 | April 14th, 2023
2023-04-14
580: Capturing the ROI of Upstream Relationships w/ Brian Peters
2023-04-10
579: Procurement 6 | April 7th, 2023
2023-04-07
578: Architecting and Enabling Amazing Procurement Teams w/ Fadi El Mouallem
2023-04-03
577: Procurement 6 | March 31st, 2023
2023-03-31
576: Facilitating Differentiated Decision Making Series | Part 4: Crossing the Data to Action Gap w/ Sammeli Sammalkorpi
2023-03-30
575: Facilitating Differentiated Decision Making Series | Part 3: Talent & Human Decision Making w/ Deep Singh
2023-03-29
574: Facilitating Differentiated Decision Making | Part 2: ESG Analytics w/ Heta Pirttijärvi
2023-03-28
573: Facilitating Differentiated Decision Making Series | Part 1: Procurement Information Hub w/ Heta Ruikka
2023-03-27
572: Procurement 6 | March 24th, 2023
2023-03-24
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