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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
408: Taking Control of Procurement’s Brand w/ Steve Wills
Procurement professionals are always plagued by the fact that no one seems to understand what we do. While this is often blamed on language barriers and the fact that procurement is always evolving, at the end of the day it comes down to one harsh reality - procurement does not have a well-established, recognisable brand.
Steve Wills is the Founder and Managing Director of Procurement Central, a specialist training provider based in the UK. Steve formerly served as the Procurement Advisor to the 2012 London Olympic Games’ organizing committee. He has extensive business experience with blue chip organizations and has worked with leaders in industry and commerce as a CPO to transform complex procurement functions.
In this conversation, Steve and Host Philip Ideson discuss procurement’s brand and how function is positioned strategically. This is a topic that is central to procurement executives and leaders, and will only become more so as procurement pushes to change how they are perceived internally and externally.
Steve provides the following thoughts and examples to make the case that procurement should purposefully invest in their brand:
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