My guest, Jay McBain, is the Principal Analyst - Channels, Partnerships & Ecosystems, for Forrester Research. In this episode, Jay expounds on ideas:
- The biggest impact on the oil & gas services world will be software.
- Why every company will become a technology-driven company.
- Why software companies are valued so much higher than other companies.
- Why channel partners are the key to delivering value in the next 10 years.
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