E70 - Andy Sutton - How to Use a Personalisation Engine for Enhanced Omnichannel CX
Andy Sutton is the Head of Data & Personalisation at Endeavour Drinks Group (ASX:EDV).
Endeavour Drinks is the largest liquor retailer in Australia under the BWS, Dan Murphy's, Cellarnasters, and Langtons brands.
Andy is currently working on setting the data and personalisation vision and strategy for Endeavour Drinks. He has over 20 years of experience in working with data insights, campaign optimisation and personalisation, and marketing strategy development.
Andy is passionate about communicating the importance of data throughout the organisation so that all the teams are active in utilising data tools for improving customer experience. He operates on the sweet spot where data, technology and marketing meet.
Translating business problems into analysis problems is one of his core skills along with personalisation and optimisation using data science.
Before Endeavour Group, Andy worked in various leadership roles at Legal & General, Lloyds Banking Group, and Woolworths Supermarkets.
At Woolworths Supermarkets, Andy led the delivery of a liquor personalisation engine that delivers a significant amount of incremental sales per year. He also led the optimisation of a world-class personalisation engine that delivers personalised content for 10 million rewards customers across food, liquor and general merchandise lines.
In this episode, Andy shares all about how he has been working and achieving with the personalisation engine and how you can also do the same.
If you’re a senior leader who has been pondering about personalisation and wants to utilize omnichannel personalization tools and strategies to enhance the customer experience this is the episode you do not want to miss out on!
BusinessAnalytics, CustomerExperience, Personalisation, DataScience
Create your
podcast in
minutes
It is Free