8th Episode: Revivor of Indian Handloom and Handicrafts Technology, Sustainable Business Innovator Ms. Belaa Sanghvi

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 Belaa Shanghvi’s extensive career graph spans over 40 years working in revival of handloom, handcrafted and khadi techniques. in India and abroad.

Over the years, her collections have been displayed across 23 countries via exhibitions, stores and various international museums including The Los Angeles County Museum of Modern Art and Kunst Museum, Basal.

Belaa has also addressed various industry conferences that including the UNESCO, Color Congress and Indigo; among other conference on Ikat, brocade and natural dyes. etc.

 Belaa’s passion is to bring handloom on the forefront and empower weavers and craftsmen to improve their per piece earning & their lifestyle. Belaa is truly an artist rooted in Vedic traditions and Sanatan traditions approached from today’s angle. She love to revive traditional antiquated embroidery techniques, which are expressed via her textile murals that support 450 craftsmen who are grouped together on project need base

 Her design studio Purnakala by Belaa Sanghvi (complete art) has a vision to revive antiquated handloom sarees. The word takes many forms in Sanskrit – knowledge, powers, arts, or levels ofconsciousness. Purnakala or complete art aims to reengineer handloom technology and design in handlooms and handicrafts, to study ergonomics of weaving.

As a life-long chronicler of textiles, textile art and handicrafts in India with over four decade’s experience, her journey began at her father’s factory that manufactured looms. From a young age, she was introduced to weaving and operating different looms. Slowly, she also provided design inputs in the weaves of different fabrics. With her interaction with the artisans, Belaa realized her twofold goal – to revive the traditional textiles, and to bring in economic sustainability in the lives of the traditional artisans. Over the years, her work with the artisans has allowed her to generate employment and to give them the freedom to enjoy the craft.

Belaa has also imparted several trainings on modern innovations that improve the quality of their workmanship. She has worked on several design projects that aim at business development or business reengineering.

Buy , wear & Flaunt Handloom, Handicrafts & Khadi on Social Media highlighting the Hands involved.  Instagram: https://www.instagram.com/belasanghvi99

LinkedIn: https://www.linkedin.com/in/belaa-sanghvi-99a1695

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