When Pointless Podcasting Processes Pay Off

Following podcasting best practices is always smart, but it doesn’t leave much room for creativity. Sometimes success is serendipitous, and what seems to be pointless may have an unexpected future upside. Podcasting requires productivity prioritization. There are countless things about and adjacent to podcasting you can waste your time on. And as you have a limited amount of time beyond the actual process of producing your podcast, prioritization is a good survival tactic. But I'm still a fan of doing pointless things. Or rather, things that seem pointless, that don't lead to an immediate, measurable payoff for your podcast. For the last seven months or so, I’ve been producing a second daily podcast that I call Minute of Pod Zen. And very, very few people have ever heard it.  The initial plan for MoPZ was to get broad syndication across other podcasts about podcasting. But with three exceptions—thank you Bryan, James, and Mark—that failed to materialize. I also thought it might be a nifty way to experiment with Flash Briefing on Amazon Smart speakers. Two of you thought so as well. Yes. Two. If I were measuring the success of MoPZ by the original goal of wide syndication, then the extra time it takes me to write and produce the truncated version every day—about 30-45 minutes more, I reckon—seems rather pointless.  Unless you’re reading this. This text is used not only here in the in-app episode details, but also is how I share the podcast across social media, as a Twitter thread and long-form posts on Linkedin and Facebook. And it’s working really, really well! With one lightbulb moment, MoPZ went from pointless to powerful. So if there’s a crazy idea you always wanted to try with your podcast, do it! You might be surprised how it takes a life of its own. ----- Boostagram Corner!  Much love to Kyrin from the podcast Mere Mortals and Josh Liston for the value for value support!   ----- Links: • Advancing Podcasting community -  http://advancingpodcasting.xyz • Minute of Pod Zen info - https://podcastpontifications.com/about/syndication-options • MoPZ is syndicated on episodes of Sounds Profitable - https://soundsprofitable.com • … and on Friday episodes of Podnews - https://podnews.net • … and also on select episodes of Ear Brain Heart - https://www.podchaser.com/podcasts/ear-brain-heart-1968391 • Example Twitter thread from me - https://twitter.com/evoterra/status/1430938197794693123 • The podcast, Mere Mortals - https://player.whooshkaa.com/shows/mere-mortals • Josh Liston on Twitter - https://twitter.com/joshuacliston • Podfried, a value for value enabled podcast listening app - https://www.podfriend.com/ • More new podcast apps - https://podcastindex.org/apps • Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/when-pointless-podcasting-processes-pay-off. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com. Photo by https://unsplash.com/@jannerboy62?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Nick Fewings) on... Support this podcast