Turning Weak Signals into Strong Competitive Advantage

An emerging trend may be missed or shunned as speculation when it emanates weak signals or looks like an anomaly. But, waiting for it to become a conspicuous trend could cost you the race with your proactive competitors. So, how can organizations build heightened sensing capabilities to discern promising trends even if the signals are weak and stay ready to execute timely to gain a significant competitive advantage?

Guest 1: Nashira Layade
Title: Executive Vice President and Chief Technology Officer, Realogy

Guest 2: Borre Ulrichsen
Title: Chief Information Officer, Gonzaga University

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