ILM View From The Top Podcast Series
News:Business News
Marketing leather to the consumer – Real Leather, Stay Different
Stephen Sothmann, President of the Leather and Hide Council of America and Tim Lewis, Business Director of creative, marketing and PR specialists, gt&i discuss what’s behind the Real Leather, Stay Different marketing campaign to promote leather as a material to consumers in ILM’s latest ‘View from the Top’ podcast.
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