Download - Rob Tarkoff (EVP Oracle) on New Consumer Behavior, First Party Data Strategy and Brand Safety

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DMEXCO Podcast

Business:Management & Marketing

Rob Tarkoff (EVP Oracle) on New Consumer Behavior, First Party Data Strategy and Brand Safety

2021-09-02

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Oracle EVP Rob Tarkoff joins us to discuss how the dramatic shifts in consumer shopping behavior are impacting marketers, how brands are shifting their strategies to first-party data, how to ensure brand safety in the rise of contextual marketing, and what priorities have to be set under these new conditions.