A Realistic Strategy for Increasing Your Income (#99)

What can you do if your art business isn’t profitable? When you’ve trimmed business expenses as far as you can, the only other thing you can do to be profitable is to increase your income. Your goal as the CEO of your art business should be to increase income and lower expenses while also increasing joy and lowering your frustration level.

In this solo episode, you will learn about the income-accelerating plan that shapes a realistic strategy for increasing your income. This four-step process is what you need to begin to more easily visualize a more profitable future. If you’re ready to dramatically up level your business IQ by gaining insights into where your income came from, where it can come from, and how you can make it happen, this is an episode you won’t want to miss.

Highlights

• You cannot be content to just break even in your art business. (:10)

• The value of creating an income-accelerating plan. (1:20)

• How can you make a plan for more money when you don’t know if anyone will buy your art? (2:35)

• Step 1- Figure out where your income has been coming from. (3:38)

• Step 2- Analyze the numbers and what they can tell you. (6:32)

• Step 3- Set your next income goal. (7:25)

• Step 4- Make a plan that will allow you to achieve your new income goal. (8:51)

• Join the Artist Planning Sessions to get real about the work you can realistically commit to. (9:35)

• What other artists are saying about the income-accelerating process. (10:57)

Resources

• Complete transcript, images, and listener comments

• Artist Planning Sessions

• Free e-course: 31 People Who Can Help Sell Your Art

• Intro and outro music by Wildermiss

Quotes

• “Don’t be content to break even when running an art business.” — Alyson Stanfield

• "You need money to survive and shouldn’t be ashamed to admit it.” — Alyson Stanfield

• “One of the best things you can do to improve your chances of success in any area is to create a plan.” — Alyson Stanfield

• “You make a plan because you’re the CEO of your art business and that’s what CEOs do.” — Alyson Stanfield

• While you don’t have any control over results, you do have control over the actions you take (or don’t take) to get the results.” — Alyson Stanfield