Business:Marketing
What makes someone go from an equity partner at a large law firm to striking out on their own in a small practice? In this incredible talk, we learn from the candid Erin Durant about her adventure into building something herself.
She talks about how going out on your own is less scary than people think. She gets into all the ways she prepared herself to do things herself, and what it takes to build an incredible culture (that is to contrary to how big law thinks!) at a firm.
She makes a compelling case on why now is a better time than ever before to strike out on your own and succeed.
Plus of course, the need for a coach and mentor during pivotal moments of change in your life & career.
We get into all the details about mentorship, marketing, and mental health as well in this episode.
References:
- Find Erin Durant at Durant Barristers.
- Project Aristotle by Google: a large scale study on culture and corporate success.
- Lead from the Outside by Stacey Abrams
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Resources:
- Join the next cohort of our Build Your Book Academy.
- Get the LinkedIn for Lawyers Course.
If you have any comments or would to join as a guest on our podcast, send us an email at podcast@buildyourbook.org.
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