09: How to Attract New Funders Using YouTube with Jamar Diggs - PART 1

It’s true, doing content for social media is a difficult job for nonprofits, but how else will we get visibility for our causes, right? YouTube is a great option for letting potential donors know you. 

Listen to this week’s conversation with Jamar to learn that it is not necessary to spread thin across all social media platforms to get your message across. 

I promise, Jamar does more than teaching you tricks on technology, he helps you overcome the fears that are holding you back from creating amazing content to help your organization! 

If you want to do it but there’s something holding you back, this episode is for you.

Episode highlights: 

(01:28) - How Jamar Diggs went from being bored in the world of corporate marketing to being in LOVE with YouTube marketing, helping businesses and personal brands make money and drive growth through video content!

(05:44) - The perks of YouTube: Why it’s a platform to show your true self and connect with your audience authentically.

(09:22) - How to get quality traffic to your nonprofit: Jamar’s top 3 types of content to get started on YouTube and be discoverable right away. 

(17:24) - Who should I be speaking to? How to segment your audience strategically to reach the right people (and donors!).

(23:02) - Solve the actual problem!: The biggest barriers stopping people from getting on YouTube.

(26:56) - Jamar’s HIT (hook, introduce & transform) formula for scripting KILLER intros to any video.

(30:21) - How to keep people watching your content!: Tips on info links & end screens.

(33:41) - Do you fear technology or do you fear visibility? The perfectionist phenomenon and how to get over it.

(39:56) - “If you are for everyone, you are for no one”: The price (and rewards!) of picking a position and being fully authentic. 

(43:11) - Shout out to Jamar’s favorite nonprofit: LGBT Life Center in Norfolk, Virginia.  

If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.

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