Business:Marketing
Scaling the $9.5B Rocketship with Kady Srinivasan, SVP Global Head of Marketing at Klaviyo
2021-09-07
“Be confident. There are so many people who are going to make you want to second guess your intuition about things that you have to do, but just stay strong and focus on what you think is right.” — Kady Srinivasan
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Episode Timestamps:
*(0:30) - How Kady got into demand gen
*(3:05) - What a Global Head of Marketing does
*(6:00) - The Trust Tree
*(7:00) - Klaviyo’s marketing strategy
*(8:38) - The organization of the Klaviyo marketing team
*(9:20) - Who goes into the e-commerce buying committee
*(10:27) - How Kady thinks about market segmentation
*(12:22) - The Playbook - 3 Uncuttable Budget items
*(14:12) - Kady’s main marketing philosophy after 20 years in the space
*(17:00) - Hotjar analysis tool
*(24:09) - How to help your customers achieve their goals
*(25:20) - What Kady’s team won’t be spending money on this year
*(27:08) - How Kady views Klaviyo’s website
*(28:30) - The Dust Up
*(32:32) - Marketing at EA and Ubisoft
*(34:50) - Quick Hits
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Links
Hotjar website tool
Klaviyo is hiring
The Art of the Impossible book
Connect with Kady on LinkedIn
Follow Kady on Twitter
Follow Ian on Twitter
Connect with Ian on LinkedIn
www.caspianstudios.com
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