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There are plenty of people in the world who have an over-inflated sense of importance. Chances are, at least a couple of people popped into your head reading that sentence.
But the mentality of, “often mistaken, but never in doubt,” can - to a point - be a useful way to approach the world. To test your assumptions with confidence, and, when proven wrong, adjust course.
My guest this week is one of those people.
Isabelle Mercier is the founder of LeapZone Strategies, a branding, marketing, and coaching agency that has helped thousands of businesses, big and small, become The First, The Best, or The Only.
She has worked with iconic brands such as IMAX and A&W, as well as given not one, but TWO TedTalks - one of which is the first tandem TedTalk I’ve ever seen.
Isabelle and I discuss the epidemic of worry, the myth of stress, why it’s important to give yourself time to think, and most importantly, when it’s an appropriate time to crack open a cold one.
This conversation was a blast and her transparency is something I think we could use a little more of in this world.
Enjoy the show.
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