[Top Agency Series] How Does a "Drug Dealer" Market Products? with Grant Johnson, CEO of Responsory

Grant Johnson is the Founder and CEO of Responsory, a full-service marketing communications agency focused on providing measurable marketing solutions to B2B, B2C, and not-for-profit organizations. Their process combines data, AI, and testing to deliver multi-channel marketing campaigns to make their clients heroes — and ultimately get them ROI.

Grant started Responsory in 1999 but has been in the agency world since 1988. When people ask Grant what he does, he says, “I’m a drug dealer.” That’s because Grant has marketed products in the Pharma, Vitamins, and Nutraceuticals industry. His expertise also cuts across the insurance and B2B products marketing space. 

Grant is a sought-after public speaker, direct marketing trainer, copywriter, award-winning author, and the creator of Direct BrandingSM, Responsory’s method for producing sure-fire measurable results. He’s helped companies like Humana, Northwestern Mutual, Microsoft, and many more.

In this episode…

What does a “drug dealer” have to do with B2B marketing strategies, and what can you learn from them? Well, we’re talking about “drug dealers” in the sense of Pharma, Vitamins, and Nutraceuticals. And we’re going to take you on a journey of how Grant Johnson, Founder and CEO of Responsory, creates effective marketing campaigns. 

He breaks everything down — from research to data gathering, testing, creatives, landing pages, and result tracking. If you’ve ever been intrigued by the magic of direct response marketing, you’ll love every bit of this episode!

On this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Grant Johnson, Founder and CEO of Responsory, you’ll go behind the scenes of dimensional direct mail marketing that works, the role of imagery and landing pages, and why data, testing, and measurability makes all the difference.