There’s a big shift happening in the online shopping sphere - social commerce. By making it possible for people to shop directly from social media platforms without visiting a third-party website, social commerce is definitely changing the way we shop online at a rapid speed.
Instagram is one of the social platforms that has taken the lead on developing social shopping features and created a one-stop shop that takes consumers from inspiration to check-out. With features like Checkout, Live shopping and Shopping from Creators, the popular platform opens up endless creative opportunities for brands to reach their target audience and increase sales.
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