Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
In today's times, brands are expected to be more than a logo. Consumers expect them to take action- to show their authentic worth. While many things have changed, the core pillars of brand building have not. In this episode, Managing Director of GfK Marketing Effectiveness, Eric Villain, explains the true need for a healthy brand and what it takes to get there. How can brands create meaningful connections with their consumers?
Guest: Eric Villain, Managing Director, GfK Marketing Effectiveness
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