38: Put in Your CRM Reps with Jon Arancio

Jon Arancio is the co-founder and Vice-President of Wintec Group, a CRM software reseller and application support specialty firm. We discuss the value of capturing and tracking customer data, how CRMs drive business growth, and the little-known beneficial features of CRM tools. 

 

Timestamps

[01:05] Jon’s transition from science into entrepreneurship

[03:30] Key benefits CRM tools provide for a business

[04:30] How to create value using CRM

[06:02] How CRM tools drive business growth

[09:02] Analyzing the performance of different CRM tools

[12:35] How CRM customization affects service prices

[14:07] Trends and the future of CRM

[17:35] Tailoring CRMs to fit customer needs

[19:53] The value of capturing and tracking customer data

[22:20] Little-known beneficial features in CRMs

[24:40] How to leverage analytics tools and CRM to customize customer experience

[26:30] How Jon and his company solve customer needs through customization

 

Links and Resources

Jon’s LinkedIn

Jon’s website

Steve’s New Book: Buyable

Steve's blog

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