25. Packing Heavy on the design process and your brands aesthetic with Ben Didier of Pretty / Ugly Design

Ben is an independent graphic designer and illustrator based in Vancouver, BC who established his business, Pretty / Ugly design in 2006. 

Ben specialises in branding, packaging and print projects with a focus on illustration, lettering and custom typography. 

Ben and I primarily walk through the mechanics involved in his design process and key components that help to create a successful design outcome. Ben shares stories from some of his most well known projects, where he looks for inspiration and much more on this highly informative episode.

https://www.prettyugly.ca/ 

https://www.instagram.com/prettyuglydsgn/ 

https://dribbble.com/prettyuglydesign 

If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com