With everyone struggling to hire, companies are looking for a competitive edge in being able to attract talented people. But the answer is not compensation & benefits. Contrary to what most people are preaching right now.
What draws people to your company is NOT the transaction. It is the substance behind what is in it for me!
Today we are discussing how your book can have a surprising effect in drawing talented people to your company by simply allowing people to understand who you are.
Our guest today: Alicia Dunams, Founder & CEO of Bestseller in a Weekend.
Alicia has helped over 2000 people become bestselling authors through her Bestseller in a Weekend® course and professional ghostwriting author services and coaching company.
Additionally, as a leadership trainer, executive coach and certified peacemaker/mediator who has worked with clients including CBS, Gap, GEICO, and Capital One, Alicia uses the foundation of healthy conversations and storytelling as the bridge to overcome conflict in the workplace and beyond.
Alicia is an expert at bringing a book to life and elevating personal & professional brand!
Which makes Alicia a perfect expert for today’s topic.
Today we discuss:
Challenge today?
Why is this important to the company?
People who resonate with the message of your book will be drawn to the company
Rick’s Nuggets
Key Takeaways -Value:
Guest Links:
Alicia Dunams: LinkedIn Website Facebook Instagram
Company: Best Seller In a Weekend YouTube
This show is proudly sponsored by Criteria Crop
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