Invest:Insights by Capital Analytics
Business:Investing
Last year was a disruptive year for the travel and hospitality sector. For Visit St. Pete Clearwater, this landscape allowed them to reassess priorities. The organization altered messaging and focused on attracting local visitors from other parts of the nation, President and CEO Steve Hayes told Invest:Insights. Their new campaign Rise to Shine has 20,000 people registered and the winner will get an all expenses paid trip to Saint Pete, with airfare, personal cabana on a private beach and more. The organization is being creative in attracting people in a safe way in order to build confidence in travelers, he said. There is much pent up demand internationally and locally and the Tampa Bay region is ready for it, he said. For more information about our interviewee, visit: Register to read all Capital Analytics reports for free: https://www.capitalanalyticsassociate...
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