11 Ways to Win Your Audience When Speaking

This was taken from the book, Swim With Sharks, by Harvey MacKay. Whenever you are tasked for speaking, use these questions to find out exactly what type of audience you'll be addressing.

1. Why did the group invite me to speak? (Then give the reason when speaking to the audience)
2. What is the group's purpose?
3. What are the chief characteristics of the audience? (Professional, social, demographics, career level)
4. Who spoke to the audience recently? (Can I get copies of their remarks?)
5. Who was successful in speaking to the audience in the past?
6. How can I personalize the speech for the audience? (What is a no-no?)
7. Who are the opinion leaders of the audience?
8. Who will introduce me?
9. Will I be expected to answer questions?
10. What messages will provide genuine "take home" value to the group?
11. Who is my group insider? Can they help me in tweaking my speech?

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