In order to be an effective leader you need to have dedicated followers. Having dedicated followers can be established by connecting with them on a personal level. As I mentioned two weeks ago, there is a difference between communicating and connecting.
Connecting starts with a mindset of focusing on your audience.
Communicating has a mindset of focusing on you; what you want to say.
The next time you are getting ready to spit fire or speak at a conference, put yourself in the right frame of mind before delivering your awesome content.
The difference just may surprise you.
You got it, now go #getit
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