Let's Discuss De-Commoditization

During a typical office hour, we may see up to 40 patients, and one conversation seems to come up repeatedly. In modern-day plastic surgery, basic procedures such as Botox have seemingly saturated the market. With starter-level surgeons now able to simply take a course and get certified for injectables, it feels as if certain products have become more commodified than others.

Here at Davis Cosmetic Plastic Surgery, we want to remind you that the quality of a product is just as important as the skill of the surgeon. By prioritizing quality procedures, we can begin the conversation of de-commoditization in terms of plastic surgery.

Listen in to today's episode of The Plastic Surgery Revolution to learn more about how we are approaching the de-commoditization of plastic surgery. Enjoy!