65. iOS15 is Hiding Email Open Rates. What this Means for Your eCommerce Business.
Email open rates are going away, so what now? Is this the email apocalypse?
Tune in to hear what this update means for your eCommerce business, how to prepare your email account for iOS15 and how this might impact your email marketing strategy moving forward.
Spoiler alert: it’s not as bad as you think
What You'll Learn
Apple Announcement
https://www.apple.com/newsroom/2021/06/ios-15-brings-powerful-new-features-to-stay-connected-focus-explore-and-more/
Klaviyo Blog
https://www.klaviyo.com/blog/apple-ios-15-updates
Klaviyo Forum Thread on the Topic
https://community.klaviyo.com/metrics-and-analytics-36/how-is-the-ios-15-update-going-to-affect-klaviyo-s-open-rate-activity-tracking-1527
A Word from Andrew Balecki, CEO of Klaviyo
https://www.linkedin.com/posts/bialecki_apple-made-big-news-this-week-with-the-latest-activity-6808737559888310273-OzWy/
Omnisend Information Hub
https://opensaredead.com/
Read the Full TranscripteCommerceBadassery.com/65
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