EP 29 – The Woman who Brought Hilleberg Tents to North America with Petra Hilleberg

In this episode, I sat down with Petra Hilleberg, the CEO and daughter of the founders of Hilleberg Tents.  We had a great discussion covering topics like what it was like to grow up a Hilleberg, how Petra brought Hilleberg tents to North America and the technical differences between their product offerings.  Petra is an incredibly intelligent and thoughtful leader, and it was a pleasure to talk with her.

 

@mindful_hunter

jay@mindfulhunter.com

www.mindfulhunter.com

 

@hilleberg_hunting

https://hilleberg.com/

 

 

0:00 – Intro

2:14 – What it was like growing up a Hilleberg

5:15 – Petra’s passion for the outdoors

7:18 – The growth of Hilleberg

9:00 – The importance of quality

14:50 – Petra’s career path

16:25 – Bringing Hilleberg to North America

21:45 – Problems with Canadian distribution

25:00 – Petra’s transition to CEO and thoughts on leadership

28:30 – Goals for the next 10 years

31:20 – Covid’s impact on the outdoors industry

34:20 – Hilleberg supporting hunting

37:20 – The 4 different tent labels: Blue, Black, Red, Yellow

49:20 – Pick a tent game

56:00 – Repair times

58:43 – Surprises