Creating Buyer Personas With Tessa Bicard, Vice President of Marketing, Trifecta E62

Tessa Norton Bicard, VP Marketing at Trifecta, Inc. https://www.trifectanutrition.com/

Connect with Tessa: https://www.linkedin.com/in/tessa-norton-bicard-415b3a4b/

Tessa isn't shy and pulls no punches - you have to be bold and take a strong stand with your brand. Will your ideal customer recognize "this is the brand for me?"

As a self-professing marketing and data-nerd, Tessa geeks out on discovering the science and art behind a winning brand.  She outlines for us on the podcast how to 'create' and market to your ideal customer and much more.

Value Bombs:

What is a Buyer-Persona and why is one needed?

Check out Trifecta's 'hard-body Harry' https://www.youtube.com/watch?v=BBea3bG2oLU

What FREE analytical tools are available to research the market and track stats?

How to flesh out a complete profile to discover the buyer's psyche. 

Just how many seconds does a brand have to WOW?

Creating a holistic marketing approach to avoid a common trap

B2B and B2C strategies

Tessa's Clifton strengths

Take the test for yourself: https://www.gallup.com/cliftonstrengths/en/strengthsfinder.aspx

Special FIRST TIME Discount to try Trifecta organic meal plans - enter code WAW40 at checkout on your first order

Episode 62 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!