Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Content is King, but for Professional Services Marketers thought leadership is difficult. The in-depth market knowledge required makes it hard to write effective content.
We spoke to Barney O'Kelly, Founder and Managing Director of Hagen Communications and expert in Professional Services Marketing to find out more about how marketers can create effective, client-focused content that drives engagement.
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