Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Are brands really taking on the challenge of sustainability? Could it even be a profit center? In this candid interview, TerraCycle CEO Tom Szaky explains how "green" brands can go beyond messaging to make a real difference. For consumers, has their knowledge of sustainability really changed? Szaky thinks not. However, an increase in consumer value and concern shows opportunity within this evolving terrain.
Guest: Tom Szaky, CEO, TerraCycle
Resources:
- Guidebook: Brands navigating through sustainability
- Video: Rethinking Sustainability: Defining new strategies for brands
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
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