C-Suite Conversations: Michelle Hulst, COO, The Trade Desk

IRI’s Growth Insights’ C-Suite Conversations feature notable leaders talking about the future of CPG, retail and media. This exclusive interview with Michelle Hulst, chief operating officer of The Trade Desk, provides valuable perspectives on the changing media market and its implications for consumers, advertisers and publishers.

Jennifer Pelino, EVP of Omnichannel for IRI’s Media Center of Excellence, spoke with Hulst about her current work and her insights from more than 20 years of leadership in advertising and data management. Topics discussed include the speed of market evolution, building relationships using data-driven advertising, the ever-changing economic and pandemic behaviors challenging marketers, and the new opportunities presented by connected television, retail media platforms and more.