John Vlasakakis and David Chat Cookie Apocalypse, Media Wastage and Independent Agencies

John Vlasakakis is the Co-Founder and Head of SEO at Next & Co, a pioneering digital performance marketing agency based out of Melbourne. John talks about the value of specialist independent agencies, the huge and complex challenges facing the digital marketing industry, the question of whether or not Google’s delay to FLoC is ‘kicking the can down the road’, and the role we can all play to improve a multi-billion dollar industry, not just for the big advertisers but for the smaller players.

https://www.trinityp3.com/2021/07/managing-marketing-the-cookie-apocalypse-media-wastage-and-independent-agencies/