Story 61: Amy Myers, CMO at NFM, on Data, Concierge Service, and Storytelling π π
Hear from Amy Myers, CMO at NFM, as she walks us through her story and unpacks tons of wisdom, including:
- The power of data in marketing, but only when held with humanity
- The importance of strong relationships in a career arc
- How creating content through the lens of the end-user is difficult, but critical
- Pivoting a massive business in a pandemic
- How they're making a big store, small through high-touch, concierge service
You can buy loads of amazing stuff at NFM. And you can follow Amy on LinkedIn here.
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