Business:Marketing
How To Find Your Niche On Social Media
How do you best utilize Reels? What websites are staying at the top? How do you direct your focus to where your audience is gravitating? Tristan and Jeff bring you the best tips for standing out and having consistent quality content to grow your brand and business!
Episode Highlights:
- Facebook decided to change the reels length. Why not sooner? Why does it matter?
- Jeff reviews Reels and how they have developed overtime as well as their importance for the future.
- How does authenticity and preparedness differ between TikTok and YouTube?
- Pinterest recently lost a lot of users. What is that about?
- Tristan reviews a report from Hootsuite showing where the top websites are. How have they shifted this year? How should you direct your focus accordingly?
- Jeff announces that Drunk on Social is working on getting swag created. Stay tuned on the Facebook Group!
- Drunk on Social has also added formal sponsors who are amazing contributors and sharers. Jeff highlights Michelle Berman with the Instagram Power Method as well as Brandface.
- A new infographic is out that highlights Tips For Growing Your Instagram. Jeff explains why it is the place to be, grow, and connect.
- How do you create a great bio to attract followers?
- Do you have a theme? What are your pillars of content? The best of the best stick with consistency.
- Tristan shares a new graphic by Hootsuite that shows types of video content watched each week. How do you gravitate towards what people are already looking at?
- Do you engage with creators? Less than 1% of social media users are considered content creators. There is so much opportunity!
- What is the app Social Coach? It will make your life much easier!
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Resources Mentioned:
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
- http://brandfacestar.com/score
Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity
https://www.socialmediatoday.com/news/instagram-expands-reels-to-60-seconds-providing-more-capacity-for-creativi/604006/
Key Tips for Maximizing Your Instagram Presence [Infographic]
https://www.socialmediatoday.com/news/key-tips-for-maximizing-your-instagram-presence-infographic/604249/
Pinterest Loses 24 Million Users as Lockdowns Ease and Physical Stores Re-Open Around the World
https://www.socialmediatoday.com/news/pinterest-loses-24-million-users-as-lockdowns-ease-and-physical-stores-re-o/604192/
DIGITAL 2021 JULY GLOBAL STATSHOT REPORT
https://hootsuite.widen.net/s/hrhkj99frk/digital-2021-july-global-statshot-report
Sponsors of Social Genius:
SocialCoach - https://socialcoach.io/drunkonsocial
BrandFace - https://brandfacerealestate.com/about/
Instagram Power Method - https://michelle-berman.mykajabi.com/
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