It is an essential skill to have a strong knowledge of your product. But in order to proceed with the growth and scaling stage of your business, it's equally important to devise a framework for every product you launch. What some therapists miss out on is they tend to release a course, a book, or a training program without poring over their ideal clients' needs.
In this episode, Doctor TK discusses the 8 crucial areas in your business that you should look into. You’ll be able to take note of the prerequisites before you spend time and money on developing additional products or services.
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You can get access to Doctor TK’s Freebie Library at:
https://bit.ly/39ptLnS
Podcast Goals:
- Learn the key identifiers for scaling so that you can properly assess your business before taking it to the next level
Episode Timeline:
- The definition of growth in business (00:55)
- Why you should survey your audience (04:33)
- 8 ways to assess if scaling is appropriate right now in your business (06:00)
- Should we do all of those 8 ways in order to add streams of income? (11:41)
- How to join the Bootcamp virtual party (18:17)
Standout Quotes from Doctor TK:
- "Just because you want to buy those things— just you because you want to create them because you think they're cute— it doesn't mean that people will buy them. People, customers, or consumers will buy what they feel like they need or use." (03:23)
- "Have you done your research; polled or surveyed your audience to determine if they want your product— if your [ideal clients] will pay for your product? And is it the right time for you to be launching your product?" (04:16)
- "This means that you wanna gain a better understanding of the need of your product and your ideal clients' need for that product before you spend your time and money developing an additional product or service. And you wanna be able to map out that product or service [at least the structure of it] from beginning to end." (05:09)
- "Can you scale your biz? YES. You can do it by decreasing the amount of hours that you work in your business with these systems in place and having a good grasp on the product and/or multiple product suites that you offer in your business. However, you will have to dedicate a certain amount of time per week [at least] of working ON your business." (12:56)
- "I also stopped trying to be everything to everyone. I niched down and this was hella scary, but I decided to only serve therapists. Before then, I was serving anyone under the sun that wanted to learn about running a business at the basic level because of the things that I had done thus far in my biz." (15:36)
Resources Mentioned:
- Get access to the Dope Therapist Community Freebie Library
- Join the Elite Coaching Mastermind 2022 Notification List
- Join the waitlist for the Dope Therapist Academy: Manifest A Profitable Private Practice
Connect:
Find | Doctor TK
On Instagram: @DoctorTKPsych
On Facebook: @DoctorTKPsych
On Pinterest: @DoctorTKPsych
On Youtube: @Doctor TK
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